JOOCYEE + Chupa Chups
2024
Role
Logo
Packaging
Social media Campaigns
JOOCYEE is one of the fastest-growing cosmetic brands in China. As part of the latest collaboration project in 2024, I was responsible for creating the overall art direction of the shoot, designing social media assets and packaging, as well as preparing key design assets and templates for product designers and 3D artists. During the project, we wanted to retain a strong brand style while incorporating the visual appeal of Chupa Chups. Therefore, I used light purple, light green, and silver in the graphic language to create a more modern world of Chupa Chups and JOOCYEE. Additionally, for the shoot, I selected a dreamy and shining tone to match the flashy products.
Social media campaigns: wechat official account article [best viewed on mobile browser]:
https://mp.weixin.qq.com/s/OahNQQ1CJAhNSa2wm_J8NA