KYTL by Meet All
2021
Role
Visual identity system
Naming
Brand Positioning
Art direction
可熨帖了KYTL is a brand new bread restaurant under the MEET ALL Group that created an all-day casual dining experience incorporating a bakery. "熨帖" (pinyin: yùn tiè) in the local dialect means extreme comfort. We used this as our brand to emphasise that KYTL’s bread can also provide this "yùn tiè" feeling. In the design, we excluded all decorative design language and kept only the purest softness of bread as the visual gene, establishing a reliable and friendly brand image.