ALLIN by Meet All
2021
Role
Visual identity system
Naming
Brand Positioning
Art direction
酒晤 ALLIN is a new liquor retail store. We cooperated with interior designers to create a boutique warehouse experience space where customers could learn about different drinks and enjoy the process and exploring and tasting. For the brand concept, we used the notions of "parallel" and "cross", emphasising the parallel development of society and drinking culture, and how society affects drinking culture. This extends to the ALLIN design language, from logo design and product packaging to spatial design elements. This helps to improve consumer experience and make the brand image more in line with the exquisite aesthetics of modern lifestyle.