2021
AWIS Atelier
2022
TRWHY
2023
Oh! OYAKODON
2023
Role
Logo design
I designed the logo for Ounce & Lemon, aiming for an American-style, relaxed ambiance as requested by stakeholders. I created a playful, zigzag ampersand (‘&’) sign to add a dynamic touch. To enhance the casual atmosphere, I chose a vivid orange for energy and warmth, paired with a blue-grey color for balance and sophistication. This contrast ensures the logo is both striking and cohesive, aligning with the bar’s inviting vibe.
AWIS Atelier:
AWIS is a women’s fashion brand dedicated to crafting unique, beautiful, and bold art-inspired pieces. In terms of branding, I employed irregular textures to evoke a sense of natural beauty, while also incorporating handwritten fonts to convey elegance.
TRWHY:
A niche clothing brand established in Shanghai in 2023.
Oh! OYAKODON:
A restaurant focused on providing Japanese cuisine, specifically Oyakodon.