TYC by Meet All
2021
Role
Visual Identity System
Art Direction
Naming
Brand Positioning
TYC stands for the new beauty lifestyle brand "Too Young City 有氧式", which is a warehouse-style shop with its own skincare line. The abbreviation TYC can also refer to Taiyuan City. This connection aims to build a young aesthetic city with the core concepts of "aerobic, light, rational, and healthy". We designed the brand features using easy and clear logic to deliver two key concepts: "healthy" and "simple". We use the monospaced typeface that programmers prefer in the layout of the content to highlight the brand's methodic and safe approach, while also emphasizing that TYC is a pure platform. After the brand and communications strategy refresh, in close collaboration with the interior design team, this process also crystallized what the brand was about. We also want to provide a comfortable, clean, and quiet environment so that customers can meet products about beauty and lifestyle without being disturbed.