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New Smoky by JOOCYEE
2023



Role
Logo
Packaging 
Social media Campaigns
Gifts with Purchase
UI Design New smoky is a series launched by the JOOCYEE in August 2023, themed around smokey makeup. 

Our aim was to reinterpret those small but “crazy” moments in life, revealing the rock spirit that grows freely within people’s hearts. By adopting smokey makeup, the most suitable for expressing the rock theme, we retold those tiny moments of loss of control in life. We utilized weathered graffiti designs as the main design element, while incorporating black and white to match the smokey color scheme of the products. On social media, we used hand-brushed elements to make the brand stand out in the online world.  Meanwhile, I was responsible for the product selling information page and app page design, customers can receive product recommendations based on skin tones. I closely collaborated with the marketing team to ensure clear communication of test content, enhancing customer engagement and experience. 

The JOOCYEE mini-program integrates personalized skin tone, skin texture, and contour tests, along with product purchasing and redemption functions. Customers can receive product recommendations based on skin tones. We closely collaborated with the marketing team to ensure clear communication of test content and brand tone, enhancing customer engagement and experience.