GOOTTT Market
2022
Role
Graphic Design
Illustration
Goottt Market is a celebration event for the opening of the first Goottt store in Ningbo by Gu Ming Tea. I was invited to design a themed poster as well as brand design assets, which internal designers at Gu Ming could extend to other materials. I drew vector doodles to present the event details and highlight the featured products, creating a lively and fresh atmosphere for the audience. The poster depicts two people leisurely sitting, holding Gu Ming milk tea, evoking a sense of relaxation and inviting people to join their joyful time.
In this project, illustration elements were primarily utilized to adhere to the brand's style while also enhancing the ambiance of a casual market. I extended visual elements across various materials and collaborated closely with in-house designers and project managers to ensure all outputs met the requirements of stakeholders.