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3ge3 Project
2022


Role
Product Design
Packaging
Visual Merchandising
3ge3 Project (stylized as 3ge3 project) is a fashion brand under the well-known fashion company ZUCZUG. We collaborated with artists to redefine artworks which enter into daily life. "Phantom Cat" is a zodiac series for the Year of the Tiger, which is a collaboration between 3ge3 project and the British artist Kim Laughton. 

I was involved in designing a set of stationery and developing calendar products as gifts. Considering that the target customer for the 3ge3 project is young, fashionable, and full of vitality, the in-store exhibition design balances stability and dynamism. Additionally, I prepared and packaged files for print and digital production of visual merchandise, ensuring technical accuracy and adherence to specifications.