extra one
2021
Role
Art direction
Social Media
Packaging
Extra One (stylized as extra one) is an accessory brand founded in Shanghai in 2017. Lightness is at the heart of the design concept of extra one. This also characterizes the attitude and approach through which we convey our sense of humour and imagination. I followed the VI system of the brand and was responsible for all online and offline visual materials in the brand opening event of flagship store.